Three new class action lawsuits are putting a familiar toothpaste ingredient under the microscope. According to the complaints filed in federal court in California, consumers say leading toothpaste brands promoted gum-health and anti-gingivitis benefits while failing to disclose that the products contain sodium lauryl sulfate, a detergent-based ingredient the plaintiffs describe as a gum irritant.

Hydroxyapatite is a naturally occurring mineral from the calcium phosphate family. It is not some exotic lab-created compound; it is literally the primary building block of your teeth.

OTC Advertising and Marketing Claims for Oral Care Products: Navigating the Regulatory Landscape, Consumer Trust, and Brand Success

Forced venue clauses in broker NDAs can make litigation prohibitively expensive for buyers. A North Carolina attorney explains how these provisions create power imbalances and block accountability.