Three new class action lawsuits are putting a familiar toothpaste ingredient under the microscope. According to the complaints filed in federal court in California, consumers say leading toothpaste brands promoted gum-health and anti-gingivitis benefits while failing to disclose that the products contain sodium lauryl sulfate, a detergent-based ingredient the plaintiffs describe as a gum irritant.

Hydroxyapatite is a naturally occurring mineral from the calcium phosphate family. It is not some exotic lab-created compound; it is literally the primary building block of your teeth.

OTC Advertising and Marketing Claims for Oral Care Products: Navigating the Regulatory Landscape, Consumer Trust, and Brand Success

The Website Properties LLC NDA is not a standard agreement designed primarily to protect confidential business information. It is a comprehensive contract that creates extensive financial obligations, restricts your ability to communicate with sellers, and shifts virtually all risk onto you while insulating the broker from responsibility. Before you sign, you need to understand exactly what you are agreeing to and what rights you are surrendering.