Creative Financing in Business Acquisition: A Case Study on Structuring a Win-Win Deal
- Evan Howard
- May 2
- 7 min read
In the world of business acquisitions, rarely does a deal come together with a one-size-fits-all approach. Buyers and sellers often have different priorities, and traditional financing sometimes falls short of meeting everyone’s needs. That’s where creative financing comes into play, offering flexible solutions that can bridge gaps, align interests, and get deals across the finish line.
This case study dives into a real-life business acquisition where creative financing-specifically, a blend of SBA 7(a) lending and seller financing-helped a buyer secure a business while keeping both sides satisfied. We’ll walk through the background, the negotiation process, the deal structure, and the key takeaways for anyone considering a business purchase.

The Setup: A Business for Sale, Clean Financials, and a Willing Seller
The business in question was listed for sale through a broker, with the seller openly advertising a willingness to provide some seller financing. The company’s financials were relatively clean, simplifying the due diligence process and making the business more attractive to lenders and buyers alike.
From the outset, the buyer’s plan was to utilize the SBA 7(a) loan program, a popular choice for small business acquisitions due to its favorable terms and relatively low down payment requirements. The seller’s openness to creative financing options, including carrying a portion of the purchase price, set the stage for a deal that could benefit both parties.
Understanding the Tools: SBA 7(a) Loans and Seller Financing
Before diving into the specifics of the deal, it’s important to understand the two primary financing tools at play:
SBA 7(a) Loan: The SBA 7(a) loan is a government-backed program designed to help buyers acquire businesses with as little as 10% down. The SBA guarantees a portion of the loan, reducing risk for lenders and making it easier for buyers to access capital, even if the business doesn’t have significant tangible assets. These loans can be used for a variety of acquisition scenarios, including complete ownership changes and partner buyouts.
Seller Financing: In seller financing, the seller agrees to carry a portion of the purchase price as a promissory note, paid back by the buyer over time. This not only reduces the amount the buyer needs to borrow from a bank but also keeps the seller invested in the ongoing success of the business. Seller financing can be structured in many ways, with terms negotiated based on the needs and risk tolerance of both parties.
The Negotiation: Aligning Interests and Structuring the Deal
With the buyer’s intent to use an SBA 7(a) loan and the seller’s willingness to provide financing, the stage was set for negotiation. As attorneys representing the buyer, our goal was to structure a deal that minimized risk, maximized financial flexibility, and satisfied SBA requirements.
Key Points of Negotiation:
Down Payment: The buyer would put down 10% of the purchase price, aligning with SBA 7(a) loan requirements.
Bank Financing: The bank, through the SBA 7(a) program, would finance 57% of the purchase price.
Seller Note: The seller agreed to carry 33% of the purchase price as a promissory note. This note would be amortized over 10 years but due in 5 years (a common structure to keep payments manageable while providing a clear exit for the seller), at a 6% interest rate.
This structure meant the buyer only needed to bring 10% of the purchase price to the table, significantly reducing the upfront capital required and allowing the acquisition to proceed without over-leveraging the business.
How the Financing Worked: Breaking Down the Numbers
Let’s illustrate the structure with a hypothetical purchase price of $1,000,000 for simplicity:
Buyer Down Payment (10%): $100,000
Bank/SBA 7(a) Loan (57%): $570,000
Seller Financing (33%): $330,000 (5-year note, amortized over 10 years, 6% interest)
This blend of financing sources created a manageable debt load for the buyer, gave the seller additional income over the next five years, and satisfied the lender’s requirements for buyer equity and seller participation.
Why This Structure Worked: Benefits for Buyer and Seller
For the Buyer
Lower Upfront Cash Requirement: Only 10% down made the acquisition accessible without draining the buyer’s reserves.
Flexible Repayment: The seller note’s 10-year amortization kept monthly payments lower, while the 5-year balloon provided a clear timeline for refinancing or payoff.
SBA Support: The SBA guarantee made the bank more comfortable with the loan, even if the business didn’t have significant hard assets.
Seller Alignment: With the seller carrying a substantial note, they had a vested interest in the ongoing success of the business, often leading to a smoother transition and more cooperation post-closing.
For the Seller
Faster Sale: Offering seller financing widened the pool of potential buyers, speeding up the sale process.
Interest Income: The 6% interest on the seller note provided a steady income stream over five years.
Reduced Tax Burden: Spreading out payments over several years can offer tax advantages, as gains are recognized over time rather than all at once (consult a tax advisor for specifics).
The Legal and Practical Considerations
SBA 7(a) Loan Requirements
The SBA has specific guidelines for business acquisition loans, including:
Minimum Buyer Equity: Typically, at least 10% of the purchase price must come from the buyer’s own funds.
Seller Note Subordination: The seller note is usually subordinated to the bank loan, meaning the bank gets paid first in the event of default.
No Standby Period Required: In this case, the seller note did not require a “standby” period (where no payments are made for a set time), but some SBA lenders may require this.
Drafting the Seller Note
The seller note must clearly outline:
Principal Amount
Interest Rate
Amortization Period
Balloon Payment Date
Payment Schedule
Default Provisions
Subordination Agreement
Working with attorneys experienced in business acquisitions ensures the note is enforceable and aligns with both SBA and lender requirements.
The Closing Process: Managing Expectations and Ensuring Compliance
Closing a business acquisition with creative financing involves careful coordination among the buyer, seller, broker, attorneys, and lender. Key steps include:
Due Diligence: Verifying the business’s financials, legal standing, and operational health.
Loan Approval: Working with the SBA lender to secure approval, which includes reviewing the purchase agreement and seller note.
Document Preparation: Drafting and reviewing all contracts, loan documents, and closing statements.
Transition Planning: Ensuring a smooth hand off from seller to buyer, with clear communication about roles, responsibilities, and timelines.
Lessons Learned: What Made This Acquisition Successful
This deal succeeded because of open communication, flexibility, and a willingness on both sides to structure a win-win arrangement. Here are the key lessons:
Seller Financing Can Be a Game-Changer: Even when a buyer has access to bank financing, seller participation can bridge gaps and make deals possible that might otherwise stall[5][4].
SBA 7(a) Loans Offer Flexibility: The SBA program’s low down payment and long repayment terms make it ideal for small business acquisitions, especially when tangible assets are limited[1][2][3].
Legal Guidance Is Essential: Having experienced attorneys on both sides ensures the deal is structured correctly, compliant with lender and SBA requirements, and protects everyone’s interests.
Clear Terms Prevent Headaches: Clearly outlining the terms of the seller note, including amortization, interest, and balloon payment, prevents misunderstandings and disputes down the line.
Comparing Deal Structures: Creative Financing vs. Conventional Loans
Feature | Creative Financing (SBA + Seller Note) | Conventional Bank Loan |
Down Payment | 10% | 20-30%+ |
Seller Participation | Yes (33% note) | Rare |
Bank Financing | 57% (SBA 7a) | 70-80% |
Buyer Leverage | Higher | Lower |
Seller Alignment | Strong | Weak |
Approval Flexibility | More flexible with clean financials | Stricter asset requirements |
Interest Rate | SBA + Seller Note Rate | Bank Rate |
Amortization | 10 years (seller note), 10+ (SBA) | 5-7 years |
Real-World Examples of Creative Acquisition Financing
This case study isn’t unique. Across the business acquisition landscape, creative deal structures are increasingly common:
Seller Earnouts: Some deals include an earnout, where part of the purchase price is paid based on future performance, aligning incentives and reducing risk for the buyer.
Equity Rollovers: Sellers may retain a minority stake in the business, giving them a second “bite at the apple” if the business grows post-sale.
Hybrid Structures: Buyers may combine SBA loans, seller notes, and even outside investors to assemble the needed capital.
The Power of Creative Financing in Business Acquisitions
This case study highlights how creative financing-combining SBA 7(a) lending with substantial seller participation-can unlock opportunities for buyers and sellers alike. By structuring a deal with a manageable down payment, flexible repayment terms, and aligned incentives, both parties achieved their goals: the buyer acquired a business with minimal upfront cash, and the seller secured a fair price with ongoing income.
For anyone considering a business acquisition, it pays to explore all your financing options. Work with experienced advisors, keep communication open, and be willing to think outside the box. The right structure can turn a good deal into a great one, setting the stage for long-term success.
If you’re planning a business acquisition and want to explore creative financing options, consult with experienced attorneys and advisors who understand the nuances of SBA lending and seller financing. Every deal is unique, but with the right structure, you can achieve your goals and build a thriving business for the future.
Howard Law is a business, regulatory and M&A law firm in the greater Charlotte, North Carolina area, with additional services in M&A advisory and business brokerage. Howard Law is a law firm based in the greater Charlotte, North Carolina area focused on business law, corporate law, regulatory law, mergers & acquisitions, M&A advisor and business brokerage. Handling all business matters from incorporation to acquisition as well as a comprehensive understanding in assisting through mergers and acquisition. The choice of a lawyer is an important decision and should not be based solely on advertisements. The information on this website is for general and informational purposes only and should not be interpreted to indicate a certain result will occur in your specific legal situation. Information on this website is not legal advice and does not create an attorney-client relationship. You should consult an attorney for advice regarding your individual situation. Contacting us does not create an attorney-client relationship. Please do not send any confidential information to us until such time as an attorney-client relationship has been established.